CMU-RC hires communications manager

Sheril Tarrant has joined Central Michigan University Research Corp. as the communications manager, CMU-RC President and CEO Erin Strang announced today. Strang says Tarrant’s previous experience with event planning and coordinating communication strategies with Great Lakes Bay Region Alliance made her the perfect fit for the job.

 

“This is a new position and we are excited to have a full-time person dedicated to taking a strategic look at our brand,  image, and communications, ” Strang said.  “Sheril knows how to create awareness and brand recognition through her work with the Great Lakes Bay Regional Alliance.”

 

Tarrant’s new position will hold her responsible for coordination of all communication initiatives. She will use her skills to assist in the development and implementation of programs to help guide startup companies through the challenges of starting a new business. She also will manage various activities, such as website development, social media, press releases and print materials. Strang feels as though Tarrant will help to round out the CMU-RC team.

 

“She will be a wonderful asset and will help us communicate our programs and resources to the community,” Strang said.

 

Before joining CMU-RC Tarrant worked as program director for the Great Lakes Bay Regional Alliance, where she was responisible for coordinating regional events and activities, coordinating communication strategies to support the building of the brand, and managing their budget structure and funding resources. Prior to her work at Great Lakes Bay Regional Alliance, Tarrant worked with MidMichigan Community Action Agency.

 

Tarrant received her bachelor’s degree from Saginaw Valley State University.