CMU trustees receive briefing on enhanced recruitment, retention efforts

Private hotel development, FY2013-14 budget also discussed
July 2013 CMU Board of Trustees meeting
Faced with a significant reduction in the number of Michigan high school graduates and a resulting decline in enrollment, Central Michigan University President George E. Ross outlined enhanced enrollment management efforts at today’s Board of Trustees meeting.
The conversation was related to a recommended $440.7 million operating budget for Fiscal Year 2013-14.  Steven Johnson, vice president for enrollment and student services, told the board’s Academic and Student Affairs Committee Wednesday that CMU is forecasting a 5 to 7 percent reduction in on-campus undergraduate enrollment this fall.  This decline will contribute to an anticipated $12 million general fund deficit and a $6 million auxiliary fund deficit.
Johnson briefed the board about several recruitment and retention measures, which Ross echoed this morning in his official report to the board.  Those initiatives include:
  • Launch of an Office of Student Success to promote student retention, progression toward a degree and graduation in four years.
  • Re-engineering of CMU’s financial aid packages to award more and larger merit scholarships while also expanding need-based awards.
  • Expansion of the academic advising team from 16 to 21 advisers.
  • Implementation of constituent relationship management technology that will support more frequent, methodical communications with prospective students.
  • Recruitment of students earlier, starting in ninth and 10th grades.
  • Increased recruitment of out-of-state and international students.
The president’s full report to the board is posted online.
The board approved the 2013-14 budget, which reflects an approximate $1 million decrease from 2012-13.  The expected deficits will be offset in part by the use of one-time carry-forward funds from previous years within the colleges and service units.  Further planning to reduce costs will occur across campus this fall.
The board also approved Phase 1 construction of College of Medicine facilities in Saginaw. Phase 1 includes a $25.2 million, 52,100-square-foot medical education center to be built on the Covenant Hospital campus.
On Wednesday, the board’s Finance and Facilities Committee received an update on a proposed hotel and restaurant project by developer Lodgco. If approved by trustees later this year, CMU would enter a 99-year land lease with Lodgco for a 140-room five-story hotel, restaurant and meeting space adjacent to Kelly/Shorts Stadium.
The hotel would be privately funded by Lodgco and would provide educational and internship opportunities for CMU’s marketing and hospitality services administration students and other academic programs. Lodgco would pay CMU $5.25 million over the first 30 years of the lease.

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